With our latest integrated campaign for HARIBO Deutschland we showcase the perfect conversation starter: lots of Pico-Balla.

Watch a usually boring laundromat situation turn into an almost philosophical discussion about taste, rainbows and the true essence of those tasty little treats. We were part of the team behind the HARIBO Pico-Balla TV spot, set in a whimsical "Naschsalon" — a candy salon where customers experience the playful world of Pico-Balla. The colorful, undefinable candy becomes the star of a charming and surreal setting that brings its unique flavor and quirky shape to life.

Beyond the TVC, we also developed a social media campaign to capture what makes Pico-Balla so special — and nearly impossible to describe. Through a mix of fun formats, we leaned into the idea of the “indescribable” taste, using playful language, vibrant visuals, and interactive elements to spark curiosity and invite the community to try and define the undefinable.