We were part of the team behind OTTO’s campaign “Mach zuhause draus” (“Make Home Out of It”), which beautifully explores the universal feeling of finding joy and comfort at home. The TV spot captures simple yet meaningful moments — opening the door, flipping the light switch, and the immediate sense of warmth and belonging that follows. It’s in these moments, big and small, that home truly comes to life.

For eight months, this concept played out across various channels, emphasizing OTTO's Home & Living focus. The campaign reinforced the message that OTTO is more than just an online retailer; it’s a place where you can transform any space into a home.

Beyond the TVC, we extended the campaign across digital, print, and social media. The same warm, welcoming visuals and the message of comfort and joy resonated across these platforms, inviting people to make their homes more personal, more beautiful, and more theirs.

With “Mach zuhause draus,” OTTO reminded us all of the importance of the little things that turn a house into a true home.