The Advent season, baking cookies, decorating the tree, unwrapping gifts — all of these make Christmas special. But eventually, the moment comes to “de-Christmas” and let the holiday season go. With “Entweihnachten,” OTTO took a humorous, relatable approach to that bittersweet transition.

We brought this idea to life across Instagram, Facebook, and YouTube, creating a digital campaign that played with the emotional ups and downs of the season’s end. Through colorful visuals, playful copy, and interactive formats like polls, videos, and carousels, we showed that taking down the tinsel can be just as meaningful as putting it up.

The result was a campaign that captured OTTO’s unique tone: warm, human, and always a little tongue-in-cheek — reminding people that letting go of Christmas doesn’t mean letting go of joy.