To attract new students to the Jung von Matt Academy, we developed and launched the “Make It Your Job” campaign — a bold, visually driven initiative that highlights the unique and multifaceted nature of the creative industry.

The core idea: This job is sometimes too good to be true.
Through a series of dynamic social media assets, we showcased the diversity, creativity, and thrill that come with working in advertising — from spontaneous brainstorming sessions to surreal shoot locations and unforgettable pitch moments.

The campaign ran primarily on social platforms and sparked a wave of positive feedback from the community, industry insiders, and aspiring creatives alike.

72 Applications Last year & 255 Applications This year
37 percent German & 63 percent English