We led the creative direction and content design for the HARIBO Germany Instagram account, developing a wide range of campaigns, seasonal posts, and product launch content. From eye-catching reels and carousels to engaging stories with interactive features like polls and quizzes, we brought the brand to life across every format. With a strong focus on design trends, platform nuances, and HARIBO’s playful tone, we crafted visually compelling narratives that captured attention, strengthened brand loyalty, and elevated HARIBO’s presence in the digital space.