The Lebensmittelzeitung and LZ Direkt are vital sources of information and insights for professionals in the food industry, offering in-depth coverage of market trends, consumer behavior, and industry developments. For Haribo, having a dedicated full-page presence in these publications is essential. It provides a strategic platform to showcase their latest products, campaigns, and brand initiatives directly to industry decision-makers. This prominent positioning enhances brand visibility, strengthens market presence, and fosters loyalty among stakeholders, driving business growth and maintaining Haribo's leadership position in the competitive food market.