"Always funny, always Haribo" - this is the motto guiding Haribo at the moment. Following the consistently impressive performance of the brand in the ranking of German advertising favorites, the confectionery giant seems to see no reason to change the advertising concept introduced by Jung von Matt, which features adults speaking like children.

Starting May 15, 2023, HARIBO will once again bring childlike joy to the screen with a new TV campaign in the popular Kids' Voices style. In an iconic swan pedal boat ride, the two protagonists of the spot come to an agreement on what makes HARIBO Goldbears so unique.