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HARIBO | Flagshipstore
Created during our time at
Jung von Matt
Type
Brand Activation, Retail & POS Campaign, Integrated Campaign
Rolle
Merchandise Design, Social Media, OOH, POS Activations
Social Media
On June 17, 2023, HARIBO unveiled its inaugural retail outlet in the heart of Germany's capital city.
Catering to the eager anticipation of Berlin's HARIBO aficionados, the store boasts a wide array of offerings, including an extensive product selection, exclusive merchandise items, enticing promotions, a personalized candy bar experience, and unique Berlin-themed treats.
This exciting addition marks the twelfth HARIBO store to grace German soil, further solidifying the brand's presence nationwide.
Our contributions to this milestone were multifaceted: from orchestrating a compelling pre-announcement campaign across social media platforms to strategically placing print out-of-home advertisements throughout the cityscape. Additionally, we facilitated the availability of exclusive merchandise directly from the store, ensuring an immersive and memorable experience for all HARIBO enthusiasts.
