For bofrost*, we developed a visually rich and strategically driven Instagram campaign that brought the brand’s culinary world to life. With vibrant colors, mouthwatering top shots, and a clear sense of appetite appeal, we showcased delicious frozen meals in a way that felt both modern and inspiring.

From awareness to conversion, our full-funnel approach covered every touchpoint: bold visuals to stop the scroll, clever copy to spark interaction, and story formats that encouraged engagement — from polls and quizzes to swipe-ups and reels. Every element was crafted to match the high-quality promise of bofrost*, while keeping the content fresh, seasonal, and relevant.

The result: a social media presence that made frozen food feel anything but cold — flavorful, emotional, and full of everyday moments to savor.